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Projects
Integrated Marketing Communication Plan
A comprehensive IMC plan for Byredo's strategic expansion into luxury skincare, focusing on translating the brand's expertise in evocative fragrances into a sensory-rich skincare ritual, positioning Byredo as a destination for elevated, experiential beauty products.
Roles: Market Research, Consumer Research, Brand Strategy, Strategic Planning, Campaign Development, Budget Allocation, Launch Planning
Geographic Expansion Initiative
A market entry strategy for Balenciaga's physical expansion into an emerging luxury market, focusing on strategic location selection and creating an immersive retail experience that maintains luxury positioning.
Roles: Market Analysis, Location Analysis, Strategy Development, Expansion Planning, Risk Assessment
Marketing Campaign
A digital-first marketing campaign for CDG PLAY rooted in the Japanese philosophy of wabi-sabi, celebrating the beauty of imperfection and transience, targeting Gen Z and millennial consumers.
Roles: Concept Development, Campaign Strategy, Creative Direction, Content Creation
Advertising Campaign
An integrated advertising campaign highlighting Off-White's intersection of streetwear and luxury, calling for action against systemic inequality and advocating for fundamental human rights of expression.
Roles: Concept Development, Campaign Strategy, Content Creation
Sustainability Audit
A comprehensive evaluation of Heron Preston's sustainable practices within the luxury fashion sector. The audit assesses market positioning, identifies key strengths and opportunities, and delivers actionable recommendations for contributing to the circular economy.
Roles: Sustainability Analysis, Market Position Assessment, Strategic Recommendations
Narrative Lookbook
A narrative-driven digital lookbook that showcases Saint Laurent's heritage while appealing to modern luxury consumers, presenting a powerful commentary on women's struggle for equality.
Roles: Creative Direction, Narrative Development, Visual Storytelling, Digital Production
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