About
Me

Fancy meeting you here.

My name is Joshua, but you can call me Josh. Through my expertise in omnichannel marketing strategy and campaign development, I transform how brands connect with people by bridging data-driven insights with creative innovation.

With a curious nature and an instinct for impact, I approach projects the same way a fashion designer curates runway collections - with precision in every detail. Each and every piece needs to make a statement on its own while contributing to the bigger story. This philosophy stems from my belief that the most powerful brand experiences are born from understanding not just what consumers do, but what drives the way they feel.

With a strong user-centered perspective and deep sense of empathy, I push beyond conventional marketing approaches, creating experiences that don't just reach audiences, but move them. Whether I'm developing omnichannel strategies or analyzing consumer behavior patterns, I seek the sweet spot where strategic thinking meets cultural authenticity.

Living in New York City's vibrant intersection of music, fashion and culture fuels my perspective that the most compelling brand stories emerge from unexpected places. When I'm not immersed in crafting innovative strategies, you can find me indulging in my passion for music, fashion and travel. As a true connoisseur of style and sound, I believe these elements have the power to bring people together and create transcendent experiences. After all, what's life without music, fashion and great friends?

If my story’s piqued your interest, or if you simply want to connect and chat, my metaphorical door is always open. I'm eager to meet new people, exchange ideas and explore exciting opportunities. Let's collaborate and create something beautiful together.

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Education

Savannah College of Art and Design | Mar 2025

MFA in Luxury and Brand Management with a 4.0 GPA
Earned SCADamp Certificate of Completion for completing 18 verbal, visual and interpersonal communication workshops

Florida International University | Jul 2018

BBA in Marketing: Dean’s List distinction for commitment to academic excellence
Earned Certificate in Social Media and E-Marketing Analytics, gaining expertise in driving brand awareness and loyalty

Experience

E-Commerce Omnichannel Coordinator | Bottega Veneta | Sep 2023 - Present

Serve as primary liaison between local/global e-commerce and merchandising teams, fulfillment centers, retail stores and client services for luxury fashion brand with $25M+ digital revenue
Optimize omnichannel customer journey through SOP development, staff training and implementation of best practices, achieving 90%+ NPS scores
Lead end-to-end omnichannel business reporting; develop KPI dashboards tracking performance analytics across all channels

Creative Strategist | VMGROUPE | Feb 2023 - Aug 2023

Orchestrated brand storytelling and creative direction of integrated global campaign strategies with budgets up to $500K, partnering with creative directors, art directors, designers and international clients
Conducted market research to develop data-driven brand positioning and go-to-market strategies across beauty, fragrance and lifestyle verticals
Crafted creative briefs defining target demographics, consumer insights, brand messaging and art direction for product launches and 360° campaigns

Client Services Advisor | Fendi | Aug 2022 - Feb 2023

Managed global luxury client relationships representing $10M+ in annual sales across multiple product categories
Collaborated with marketing and CRM on client acquisition and engagement strategy, helping to acquire 50+ new clients
Assisted in planning and executing seasonal product preview and personal shopping events for up to 100 UHNW guests

Field Services Representative | SafePoint Insurance Company | Jun 2019 - Aug 2021

Managed regional market investigations across diverse territories, conducting 10-15 detailed property assessments weekly
Standardized reporting processes to ensure consistent data collection and analysis across markets
Created comprehensive coverage eligibility reports with actionable recommendations for stakeholder decision-making
Maintained strict adherence to timeline-driven deliverables while managing 50+ multiple high-priority projects weekly

Digital Marketing Specialist | TFC Marketing | Jun 2016 - Nov 2016

Developed and executed multi-channel marketing campaigns with monthly budgets up to $30K
Conducted keyword research, wrote ad copy and optimized landing pages, improving click-through rate by 50%+ and conversion rate by 15%+
Created data-driven content strategies across social media, email and paid search channels

Sales Lead | Big Daddy’s Liquors, Oakley | Apr 2018 - Jun 2019, Jun 2015 - Sep 2016

Exceeded sales targets by 40%+ through cross-selling and upselling, earning "Top Sales Associate" recognition
Identified marketing opportunities through data analysis and market trends to drive traffic and conversion
Led product training and mentorship programs for new team members

Projects &
Leadership

Business Plan for Rave-inspired Fashion Brand (Thesis) | SCAD | WIP

Developing a comprehensive business plan, outlining the strategy and roadmap for successful launch and growth
Wrote a 30-page paper & delivered a presentation on the socio-cultural context of rave culture & its stylistic expression

Integrated Marketing Communication Plan | SCAD | Spring 2022

Led the development of a 90-page global marketing strategy for luxury fragrance brand Byredo
Managed a cross-functional team to create cohesive brand positioning and content strategy
Conducted international market analysis to identify whitespace opportunities and target audience segments

Geographic Expansion Initiative | SCAD | Winter 2022

Directed market research across 10 international markets for luxury fashion house Balenciaga
Led the development of a 140-page phased go-to-market strategy for the top market
Created an implementation roadmap for cross-market content deployment and campaign localization

Marketing Campaigns | SCAD | Winter 2022, Fall 2021

Managed end-to-end campaign development process for avant-garde fashion brands
Presented campaign strategy and creative assets to professor and class of sixteen

Top Skills

Campaign Development

Strategic Planning

Brand Strategy

Research and Analysis

Project Management